Well, here’s a few ways to use the information:
-Determine the position of your website when comparing with similar websites in your industry
-Check whether or not your marketing efforts are paying off
-Determine how competitors are stacking up (see who is who in your niche!) so you know how to position your brand to win
-More effective SEO
-Find authority websites in your niche to know where to go for quality backlinks using strategies like guest blogging.
The key to improving your DA is to focus on improving the factors that influence the DA itself.
For one, you will need to create quality backlinks. Links from other websites are like votes; the more votes a website receives, the higher that website’s DA that site.
We’ve also seen that quality content is one of the factors that influence DA. So to improve the web authority score of your website, you should definitely be working on providing content that is relevant, unique, and high quality.
In short, work on improving ALL the factors listed above.
NEXT STEP: Go back up and enter the URL for which domain authority you’d like to check.