When it comes to online marketing, guest blogging is one of the crucial strategic tools. It’s actually one of the great ways to gain a huge following on your websites and social media accounts – while gaining networking opportunities and credibility. While it is often time-consuming, guest blogging can greatly benefit your health website in many ways, especially when it comes to company and individual branding. Here are major reasons why you should consider guest blogging for your business.
For any new online business, it’s important to let your targeted audience/customers know that you actually exist in order to make quick online sales. Setting up a unique website alone isn’t actually enough to get traffic and sales leads. You need to let the world know that you exist and you offer the best solution for their problems. Guest blogging is the best way to do this, particularly on the established and trending blogs that your clients/customers visit more often. Apart from announcing your brand, quality guest post will also persuade the potential customers to know more about your brand.
One of the major setbacks of the internet is that anyone can easily claim to be a professional in their niche. In some cases, there is no way to physically verify if a company is as good and reliable as it may claim to be. However, if your medical brand or company has endorsements, especially from the health industry influencers and leaders – this is often a solid indicator of the company’s credibility. Therefore, when you post quality guest post on some of the leading blogs in the health niche, it can be a strong endorsement for your brand that site. This means that guest blogging will instantly make you credible in the presence of your target audience/customers and also increase your chances of making them your regular customers. The only thing you need to do is to submit a guest post to selected major blogs.
Another reason why you should consider guest blogging for your business is the quality of traffic it attracts to your website. While other online marketing techniques such as social media marketing and SEO can also help you receive traffic, nothing drives traffic quicker than a quality guest post on a popular blog in your niche. Your main objective should be to create traffic channels, which can help you get relevant visitors to your website and who are genuinely interested in your brand. Actually, this is where guest blogging comes to play. With an interesting and quality guest post, you will definitely get highly qualified traffic to your site. In most cases, the traffic attracted via a guest post is more likely to make an effect on your online business than those from other sources.
Although link-building isn’t the main objective of this kind of blogging, but it’s still a very crucial part of your online marketing strategy. Dues to the latest changes of search algorithm by Google where high quality back-links hold great value, you’ll need to submit a guest post to health blogs now more than ever. In most cases, you will not be allowed to use back-links within your guest post’s content, but you may be allowed to use some back-links (one or two) in your bio usually at the end of your guest post. Make sure to use the target keywords or phrases as the anchor text for your back-links. It’s therefore a good idea to be careful in choosing the blogs for your guest posting since low quality back-links may hurt your rankings too. Try to choose blogs with relatively higher page rank than yours.