Want to know how to build your online business fast?
It’s as simple as starting a blog. Unfortunately, many people don’t understand how blogging tactics like guest blogging work. Guest blogging not only improves your reputation but also gets you plenty of traffic and inbound links to your site.
And everyone could use more of that.
The thing is, most people know they can build links with guest blogging but they don’t know much about the overall benefits of it. They may not understand how the tactic works and create low-quality posts for any site that will accept them.
You, however, can avoid all of the popular guest blogging mistakes. Want to know how guest blogging can benefit your women’s site? Keep reading to find out.
So, if you’ve heard of guest blogging before this article, it was probably in the context of link building.
The most important thing to remember here is quality over quantity. A bunch of low-quality sites linking to yours isn’t what you want. You want to make the best posts you can and then submit them to the best blogs in your field.
A backlink is an external website that links back to your site. These links are also called inbound links. This link will be in the post that you submit to any site in your niche.
So why are these important?
They are great for search engine optimization. They help a search engine like Google discover and index your site. Even one solitary link from an authoritative site in your niche can work wonders for your search engine ranking.
Your brand is a large part of what makes your customers want to purchase your product or service. In order to build a loyal audience, you can use guest posting.
This improves your online authority by presenting your site as a credible source of information.
Writing a guest post for other sites that are also an authority is also a way to further increase your credibility. Being associated with another trustworthy brand lets your audience know that you’re worth listening to.
Building a community is a vital part of any business. It doesn’t matter if you’re a small local business or have a global site. The connection made with the guest blogger is one that can be nurtured after the post is published.
When it’s first put on the site, use the opportunity to thank the site owner on social media. In doing this, they will, in turn, be exposed to your followers. It’s a simple but effective way of giving back since many don’t charge for posting.
Even the act of requesting to place a post on their site is a show of respect for their work. It shows that you see their site as an authority. Hopefully, the post you contribute also benefits their readers in some way.
If you keep the relationship alive you can sometimes get other opportunities through the site’s owner.
Maybe they will ask you to collaborate again. Or they could help you in some other aspect of your business. Either way the networking aspect of guest posting is invaluable in building your company both online and offline.
Are you having trouble building a fan base on social media?
This is a common problem, and guest blogging for your women’s site could be the answer.
Usually, the site you submit a guest post to will share that post on their social media. All of the followers of that site will get a notification about the post. If it’s good, it will be shared with their social networks.
This exposure could be a huge coup for your social media profiles. You can get Twitter followers or Facebook fans, sometimes hundreds in a single day.
By far the top benefit of guest posts on a women’s site is the traffic it brings.
This isn’t normal traffic either. It’s quality traffic from visitors who are interested in your niche. Putting a guest post on a site that’s on a large blog can get you up to 1,000 visitors at a time.
Usually, casual browsers will “bounce” or leave your site after a few seconds. When you get a visitor from a guest post, they spend more time on your content. This is the definition of quality traffic, which is what you want to have.
Guest posting can benefit you by improving the quality of the posts you write.
When you submit a post the site owner will usually give feedback. They may also ask for edits. With every post you write for a site, you start to understand what readers respond to and like.
It works the same way when you start accepting guest posts for your site. You’ll see how different styles and tactics work. You may even discover new methods to improve your posts. In both cases, your writing will get better.
Before you submit to any site, you should proofread the post. It’s one thing to make a mistake on your own site. To do it on someone else’s is not only a bad look, it can damage your chances of collaborating in the future.
Now that you know the benefits of guest posting for your women’s site you can get started on posting on other people’s sites. When crafting content remember the goal is to be informative, not just to link back to your business.
Finding sites to post on doesn’t have to be hard. You can easily submit a guest post by browsing our selection of sites. Find one related to your niche and you can be on your way to being a guest blog champion.