We know that you’re always looking for ways to increase targeted traffic to your dental site — and to increase your conversions as a result.
However, the truth is that you feel like your current digital marketing and content strategy just isn’t cutting it anymore. Traffic has plateaued, your social media pages aren’t getting new followers — and you’re starting to worry.
So, what’s the solution?
Now sounds like the perfect time to get into guest blogging.
But how can writing guest posts help your website?
Read on to find out. In this post, we’ll cover just a few of the many benefits of guest posting for your dental site.
You know exactly who your target market is. But sometimes, finding that target market online can feel like a serious challenge.
Guest posting for your dental site is a great way to ensure that you’re marketing to people who are already interested in your services, and to shorten your overall sales cycle as a result.
Think about it.
If someone is reading content on a dental website, they’re likely in need of some sort of dental work or involved in the dental industry themselves.
This means that your content can help you to bring in a new patient, or will help you to make connections with other people in the dental world.
Plus, because you’re writing on a trusted and authoritative website, readers will associate that same level of influence and expertise with your dental site.
To make sure that you’re writing about the topics that your target market is the most interested in, always take the time to conduct thorough keyword research.
This will help you to understand what your target market is looking for information on and will allow you to participate in the most popular conversations in the dental industry.
You’re constantly on the lookout for ways to improve your SEO, or search engine optimization, score.
And while steps like ensuring your website loads quickly, choosing the right keywords, and even optimizing your URL address will all help you to rise in the rankings?
Guest blogging is one of the best — and most cost-effective — ways to boost your SEO score.
How does it work?
By bringing more traffic to your website by increasing both your brand’s authority and through strengthening your overall linking profile.
When you write guest posts, you’ll be given lots of opportunities to include links back to your own website. You can include links to your site in your author bio, throughout the content itself, and even in the comments section (more on that later.)
The more people that click on these links, and the more time they spend on your website? The higher you’ll rank in the SERPs. That’s why it’s so important to make sure your website is in good health before you decide to publish a guest post.
Writing a guest post isn’t just about boosting your search engine ranking — it’s also about increasing your follower count and engagement rates on social media.
It’s important to remember that blog posts are incredibly popular pieces of content to share on social media. When someone who is in need of dental work, or a professional in the dental field, shares your guest post on their social media profile?
Your content will instantly be placed in front of hundreds — potentially even thousands — of fresh eyes.
This won’t just help you to bring in more patients.
It will also increase your follower count on social media. This means you can re-market to these readers in the future, study up on the kinds of social media posts they best respond to, and even increase your personal relationship with your followers by engaging with them.
One final reason why guest posting for your dental site is such a smart idea?
Because it gives you the chance to get fast and informative feedback directly from your target market in the comments section.
Your readers can ask how they can make an appointment with you, get clarification on points you brought up in your article, and even share their opinion about what they just read.
You’ll be able to tell right away if your writing style and the topic you covered were helpful, or if your readers felt like you didn’t tell them anything new. Then, you can adjust your content marketing strategy accordingly.
Plus, if you include a link back to your dental site in your comments signature? Every time that you respond to one of the comments on your guest post, you’re also helping to bring back more traffic to your site.
The truth is that there are no limits to the benefits that writing a guest post for your dental site can offer.
In addition to improving consumer trust in your brand and boosting your overall SEO score, guest blogging creates real relationships between you and your target market.
Of course, with the daily stress of running your dental business, you may not always have time to write guests posts yourself.
That’s where we can help.
Learn more about the wide variety of guest posting services and tracking solutions that we have to offer.
Are you ready to get more patients, connect with other dental professionals, and increase your profits? Reach out to us today to make it happen.