Guest Post Keywords: 8 Top Reasons to Choose Them Wisely

You probably already know how guest blogging can help you build a stronger content marketing strategy. But what you may not realize is how important selecting the right keyword is. Without taking the time to do keyword research for a guest blog post, you may find that it was just a waste of time.


Avoid wasting your time by doing keyword research for every blog post you write, even ones that end up on other people’s blogs. As you’ll soon see, there are a number of reasons to pick the right keyword for your guest posts.


Keep reading to find out more about what the right keyword in a guest post can do for you.


1. Improve Their SEO


As Brad Russell from understands, SEO is the key ingredient in successfully growing an online business By having a post optimized for search engines, it’s far more likely to be found by people searching for it.


2. Improve Your SEO


Having a keyword-optimized post will also indirectly improve SEO for your own website. This is because of the backlink that appears on your page. Google recognizes their post as valuable because it’s optimized, and adds more weight to your website because of the backlink.


Keep in mind that gaining backlinks should never be your primary goal when guest posting. It should always be to provide value to someone else’s readers in hopes that they’ll become your readers.


3. Get More Traffic


In part because of the backlink but more because you’ve shown your expertise on a certain subject, you’ll end up getting more traffic if you carefully research keywords. The more traffic you get, the more leads that can turn into buyers.


As we’ll discuss later, you want more than numbers when it comes to traffic, but without getting people to your site, you can’t make any sales.


4. Rank Higher in Google


Let’s face it. There are probably a huge number of websites that have more domain authority than yours, especially if you’re just starting out. So, if you want to get your name and article ranking, you may need to take advantage of that.


By guest posting on a site that already is well-loved by Google, you have a much better chance at quickly cracking that coveted top page. This will then help demonstrate your own level of expertise and send more traffic to your site.


5. Get Better Leads


Speaking of getting traffic, traffic is meaningless unless it turns into leads. That’s where keyword research comes in. You need to make sure you’re writing an article that has keywords related to what you’re selling.


Imagine your website has high-end jewelry for sale. If you create a post on how to make jewelry yourself, you’re not going to sell anything to readers that check out your site. People searching for ways to do something themselves are not likely to buy.


While doing keyword research, be sure to consider what type of person is searching for those terms. It should be someone that is interested in what’s on the guest post site and your own.


6. Connect with Readers


One of the best ways to get those great leads is to connect with readers. They want to know that you’re a person, too, and that you can teach them something. This will help build trust, which makes it more likely that they’ll buy from you.


By doing keyword research, you can understand what potential readers are thinking. What do they want? What problems do they need to solve? Your article should empathize with them and offer a solution to their problems.


Connecting with readers should be your highest priority because it’s how you get people to move from the site where they found your guest post to your website. Without that connection, people will click away and you’ll miss out on that lead.


7. Find Lower Competitive Words


Another reason to do keyword research before writing a guest post is to make sure that the words you’re using aren’t highly competitive. This will help improve your chances of ranking for those particular words.


Typically, long-tail keywords are the best ones to target. These generally have lower competition than single words or short phrases. Although they may also have fewer searches for that exact phrase, you’re more likely to be found which provides targeted leads.


An example of a single-word keyword is “cake.” There are thousands of websites already ranking for this word, and so getting to the top for such a general word will be difficult. Besides that, not many people search for just one word like that.


“Chocolate cake recipe” is a more targeted keyword. However, there will still be quite a bit of competition for this keyword. So, you’ll want to try to narrow it down even further.


A good long-tail keyword in this niche would, therefore, be “gluten-free low sugar chocolate cake recipe.” Someone using this term knows exactly what they want, and if you’re the one providing it, you’re going to get a click and could end up with a great lead.


8. Provide Direction for Post


Whenever you’re not sure what to say next while creating a guest post, you can always go back to the keyword and do more research. This allows you to target multiple keywords that are all related to your main topic.


For example, if your keyword is “best running shoes for men,” your research may reveal that people are also searching for “how to choose running shoes.” If you ran out of things to say, you can include a section about that topic since it doesn’t stray far from your original keyword.


How to Land a Great Guest Blog Post


If you’re ready to write an article as a guest blog post to gain all the benefits in this post, we can help.


Check out our list of guest post sites to get started. There, you can look through over 1,500 blogs that accept guest posts. Then all that’s left is to find one that fits your business and pitch your article idea to them!