Traffic–that one word can easily make or break a business like yours. After working a dead-end job that provided no creative outlet, you decided it was time to quit.
You finally put your designs out into the digital world for all to see.
After a few months of launching your site, all is quiet. Visitors dwindled and it seems your marketing efforts are going unnoticed.
You knew this wasn’t going to be easy but you’re lost. How can you gain more traffic?
As you know, traffic equals conversions.
But there’s a strategy out there that not a lot of creatives utilize–the power of guest posting. What does this entail for your design site?
Let’s go over how guest posting can benefit you and what it’s all about.
To put it simply, a guest post is when you write an article for someone else’s website. You’re probably wondering: why would I do that?
It sounds odd to take time out of running your small business to write for someone else’s blog. However, it’s beneficial for the both you and the website owner.
Those who accept guest posts allow a brief byline where you can explain who you are, what you do plus a link to your site. That link lets search engines know you’re getting your name out there on other places besides your own site.
The benefit for the person letting you write for them is that they get relevant content. It’s a win-win no matter how you look at it.
Other than letting search engines know you’re in other places in the digital world, guest posting yields way more benefits.
Take a look at what they are if you’re still skeptical.
Curious to find out if guest posting is something you should do? Hint: it is! Keep reading to find out all the goodness that comes with it.
The digital world is constantly evolving day by day. One thing that stays the same?
Content is king. It’s always in demand.
The quickest way for your site to remain relevant is by upkeeping a blog. Google and other search engines love when websites are constantly updated and chock-full of fresh content.
With all that said, guest posting is a great way to get your name out there on other sites. In the process, you’ll sharpen your writing skills so that you can get accepted on more high-quality sites.
You own a design business, right? And you probably consider yourself an expert at what you do.
Guest posting allows you to become a leader in your industry by sharing your knowledge with others. Find other sites interested in design and inform them of how they can create a business and follow their dreams just like you.
In order to gain more conversions, you need to build credibility with your target audience. If someone is looking to hire you for design services (if you offer them) then they might be wary at first. Not everyone is comfortable handing over sensitive information when dealing with a business they’re unfamiliar with.
Guest posting is a way to build that credibility in order for customers to trust you. When they see your name on well-known sites they frequent, they’ll feel more comfortable buying from you.
When you join the world of guest posting, you’re practically joining a community of other contributors. After you publish your first post, you may notice comments from other authors of that site.
Rather than leave their comment untouched, reply back! Some may give their own advice in addition to your post or they want to congratulate you on a job well done.
Either way, engaging with fellow members is a sure-fire way to make new connections. Who knows, they may even want you to write for their website too!
When it comes to marketing, it’s a lot of time spent finding your ideal audience. Obviously, they’ll be interested in design but what about other demographics? Researching all of that information can cause a real headache.
Why not write for a website that already has all of that? You’re putting yourself right in front of the audience you’re trying to find. You’ll be able to really gauge the interests of actual people, rather than guessing what they are.
Sometimes, guest posting doesn’t lead to other writing opportunities. If someone loved what you wrote so much, they might want to hire you for some design work!
That’s why it’s important you don’t take guest posting too lightly. Make sure your writing skills are on point and you have a well thought out article. Planning everything beforehand will leave you in a better place than if you winged it before the deadline.
We all know guest posting is the gateway to gaining more traffic. While traffic is great, it’s not what’ll keep your business afloat.
Another thing that’s crucial besides conversions is your email list. Sounds like not a big deal, right? Think again.
When you have an email list, those are people giving you access to their inbox. It’s like someone inviting you into their home.
Those subscribers are what’ll drive your business. You can let them know about every new opportunity that comes their way–whether it’s a promotion or letting them know what’s in the works.
Focus on quality work but also focus on growing that subscriber list. These are people you can constantly market to. Of course, not too much or you’ll quickly see the unsubscribe rate skyrocket.
If you’ve thought guest posting wasn’t for you, hopefully, this article changed your mind. Your design site is something you’re proud of, so now it’s time to get it the recognition it deserves–and that’s with guest posting.
Don’t know where to start? Check out our list of websites that are looking for writers like you!