You’ve developed a strong blogging and content strategy for your diet site, and you know that you create awesome, engaging content that helps your readers to stay healthy.
But what are you doing to bring more traffic to your website, and to reach new potential customers?
Now is the time to think about giving guest posting a try.
In this post, we’ll tell you everything you need to know about five of the biggest benefits of writing a guest post for your diet site.
Read on to learn how guest posting increases your conversions, gets you more followers on social media, and helps to improve consumer trust in your brand.
One of the most important reasons why you should write a guest post for your diet site?
Because it increases your brand’s authority, as well as consumer trust in your brand.
Think about some of the websites and blogs that you visit for fitness advice or tips on healthy eating. You trust that the information you read there is accurate, up-to-date, and effective. In fact, you might even use that information to inform your own content.
In short: you know those websites are credible — which is why you’ve become one of their loyal readers.
When you’re able to publish a guest post on a site that’s already an authority figure in the diet world, you improve your brand’s reputation in the process. Because you’ve partnered with a popular and reputable site, your readers will understand that you’re seen as valuable by an authority they already trust.
Did you know that up to 92% of consumers don’t bother to go past the first page of search engine results?
Writing a guest post can help you to make it closer to that coveted first page of Google results because it increases the number of visitors to your blog.
That’s why, when you write your guest post, it’s important to include at least one internal link back to your diet site.
As more and more people read your blog, they’ll also click on the link to your site. This increases your traffic, which informs the Google search Algorithm that your site provides useful information to consumers.
Your site will rise in the search engine rankings as a result.
As a diet-focused website, you know that your market consists of health-conscious people who are trying to lose weight.
However, finding that market can sometimes be a challenge. The good news? Guest blogging can help you to ensure that your content shows up in front of your target market.
Not only will this increase the amount of traffic to your website, it will also likely shorten your overall sales cycle.
Instead of hoping that someone who is interested in dieting finds your article from a random search online, you can connect with people who you know for a fact are already interested in what you have to say — because they’re on a fitness and diet website.
In addition to being able to pitch your site directly to your market, guest posting also allows you to interact with them in the comments section. You can get instant feedback about your content, answer any questions they may have, and even encourage them to take a look at your website.
The diet and fitness industry can certainly be competitive.
However, it also allows for partnerships with other companies who aren’t direct competitors, but whose fitness-focused business is relevant to your own.
Writing a guest post is an awesome way to grow both your personal and professional network by connecting with others in your industry.
In some cases, it may even win you the attention of a fitness influencer that you can partner with in the future. You may learn about industry events and conferences.
In short: there’s no limit to how much writing a guest post can grow your network.
It’s no secret that social media is an essential part of your overall digital marketing strategy.
However, we understand that it can sometimes be difficult to grow your follower count.
Guest posting can help.
First of all, when you contribute to a website, you’ll likely have the opportunity to include links to your diet site’s social media platforms in your author bio/contributor page.
Additionally, blog content is highly shareable on social media.
To increase the number of shares you get, include an infographic or an illustrated data point.
Check your social shares often, and interact with those who have shared your content on their own profiles. This will help you to improve your relationship with your target market — and allow you to study how they behave on social media.
We hope that this post has you thinking much more seriously about the benefits of guest posting for your diet site.
Not only will writing informative posts for popular fitness and diet websites improve your brand’s authority, it will also give your overall SEO score a serious boost. Plus, you’ll be able to form a deeper and more personal connection with your target market.
Of course, in order to get these benefits (as well as others we couldn’t cover), you need to make sure you’re writing quality guest posts.
That’s where we come in.
Learn more about our services, and get in touch with us when you’re ready to start guest posting.