Search engine optimization is never a static industry. Google itself, the biggest search engine today, continues to evolve. In fact, they announced a new live update to their search algorithm as recent as this past August.
This changing landscape also means you have to step up your game. You have to triple the effort if you run an entertainment site since there are so many competitors online.
If you want to get more traffic, getting guest posts is an efficient way. After all, it improves your SEO rankings while it improves theirs.
But what are the other benefits of writing a guest post? Why invest in it?
Read on and find out more.
The most important thing to remember about guest blogging is the quality of traffic you receive. If you open your website to guest contributors, you appear more credible to these new people. Always remember that guest bloggers will always share their posts with their followers.
What this means is that the more authoritative bloggers you attract to your website, the more people will flock to you. This results in a mutually beneficial relationship between you and your guest bloggers. You get more visitors from their audience base while the people reading your website posts might become their followers too.
Some people say that it’s ideal to update your site at least once a day. If you have people writing a guest post every other day, you’re assured of new content even when you don’t write. But if you decide to write your own posts at your usual pace, you get to update your website more than usual.
The more you update your content, the more your audience gives you importance. Aside from that, you’ll get a higher ranking in the Google search results page. Remember, Google dominates the search engine market at a consistent 90% global share.
One of the main factors affecting your rankings is the freshness of your content. As said before, these contributors promote their work. They use social media platforms to share it, making it easier for you to get more social media traffic.
When it comes to influencing, it isn’t about your authority based on your expertise. Real influence is all about how many people you can impact with the use of your website. Your influence can either be positive or negative depending on your reputation.
If bigger bloggers start guest blogging on your website, your ability to impact other people’s lives increases. This will help bring people that will remember your website more. The truth of the matter is that you increase your blog’s reach when more authoritative people help you with their guest blog posts.
If you want to do some guest blogging on your website, you can become an expert in entertainment. The catch is that you need a well-written, well-researched post on more authoritative blogs. Once you start communicating and interacting with people, you eventually become more authoritative.
It’s a common advice, but it’s an effective means of gaining more authority. The benefits become more tangible the more guest posts you write on bigger websites. You might get more invites from influencers that want your content in their own blogs.
That way, you become recognized as an expert in entertainment before long. The more you maintain the quality of your posts, you get more promotion without paying for anything. That can save you a lot of advertising money in the long run.
It’s always better if your website earns you money. After all, hosting a website needs resources like time, efforts, and funds. By doing some guest posting efforts, you earn money while spending less on promoting yourself in search engines.
Another factor in your search engine ranking is the quality of links pointing towards your website. It’s known as the off-page links. The more links you get from relevant, authoritative websites, the better your chances of making it to the first page of Google’s search results.
Your ranking gets better if you guest post in other websites related to entertainment. It increases the quality of your backlink profile especially if they have more domain authority than yours. You’re missing a lot of opportunities if you don’t do guest blogging every now and then.
Guest blogging isn’t all about making a quick buck for your website. Often, your guest blogs can help raise awareness on a wider range of audiences. That means your website gets exposure while bringing your brand to a more positive light.
For example, if you write for a website, it’s possible that only about a quarter of its subscribers see your post. Out of these, you might get less than 10% of them to visit your website. Even so, your website brand still gets exposure to the people who saw your post.
You need to keep it going since it will make people consider your website more. After all, some people get curious if they see your website enough times. A single visit from thousands of people is already enough to make it worth your time and effort.
Writing guest blogs on other entertainment websites hone your skills. It offers you a free means of receiving constructive criticism since most authoritative websites will only accept high-quality posts. It’s in your best interest to try and improve a lot to become worthy of posting there.
In the end, it benefits your skills more while improving your website in a lot of ways.
Guest blogging is an important part of your marketing strategy. It doesn’t need to cost a lot, but its benefits to your entertainment site are real. If you haven’t started with your guest blog efforts, the best time to start is now.
Do you need help with guest blogging? Contact us today and we’ll help you get started.