Did you know that, on average, there are over 40,000 searches each second on Google?
That’s a lot of business! If your legal site isn’t performing well for you, you may be missing one of the best digital marketing strategies out there.
What is it? Guest blogging.
Writing a guest post can help your site grow traffic like you’ve never seen before. There are plenty of reasons for this, and we’re going to break them down for you.
Read on to learn more!
If you publish a guest post on a popular legal blog, you’re putting your name on a site where plenty of potential clients could see it. Many national or international legal sites don’t offer services, so people on these sites have to look locally to find a lawyer.
This means that your area-specific advice may draw clients in your area to you. If your advice isn’t area specific, it could draw in potential clients in your area.
Even if your legal site isn’t associated with a law firm, people may still want to find local, state, or regional advice. If you do that, a guest post on a national site could give you a significant following from people interested in your area.
Along with this, you could find clients in new markets. Most lawyers are limited to their state, but they can consult or practice in any area of that state.
If you live in Southern California, writing a guest post for a large publication may find you a client in San Jose that you wouldn’t have found any other way. In other words, guest posting can grow your firm.
Who knows? Maybe in a few years, you will decide to plant another office in San Jose!
Let’s say you’re applying for a job. You have a great resume, a fantastic cover letter, and you even brought in some project samples for the work you would do.
What are you missing?
You’re missing someone to refer you. Whether it’s a former boss or college professor, a reference can make a huge difference on your application.
The same goes for backlinks, links on other sites pointing back to your site. Google will rank you higher based on the information on your site, but if you really want to take it to the next level, you need backlinks.
These links tell Google that you are a reliable source and that it can trust you. The more reliable of a site you guest post on, the better a backlink can be for you.
Having great SEO is important for your digital marketing strategy. This is because over 50 percent of all internet traffic starts with a search engine like Google. There’s no doubt that this is a valuable way to grow traffic.
If you’re running a website or blog, odds are that you’re trying to make a name for yourself. You might not be trying to be the next big thing, but making sure people respect your name can be important to you.
Branding to people outside of your network can be difficult. But with guest posts, you get an opportunity to speak to people. Even if they don’t visit your site, they will still recognize your name the next time it shows up.
The more you get your name out there, the better chance you have to increase your branding. If you’re trying to publish a book or do a speaking tour, you might even find an agent through guest posting.
Keep in mind that you don’t have to increase your own brand alone. You can work to help your firm or website too. Consider working on a blog post as a team and publishing it under your firm’s name.
Okay, maybe you’re not trying to increase your brand. You still want to be able to network with other lawyers. You never know what this could lead to for you or your firm.
Publishing articles on a legal blog that other lawyers read will give you the chance to meet new lawyers. People may email you to discuss or compliment your article.
These people may invite you to come to a conference or meet in person. Potentially, this could even lead to chances for you to brand yourself more.
At the very least, you’ll get the opportunity to talk to the editor of the news site. They may be able to give you the contact information of people you’d like to speak to.
The most obvious advantage to guest posting is getting direct traffic to your site. You may get secondary traffic from SEO, but you will for sure get direct traffic.
Direct traffic tends to come from a link you include at the end of your article where your name is. Many legal blogs won’t pay you for your articles but will call this link your payment.
When people finish reading your blog, they can see more of your posts by clicking on that link. And if people read the whole post, you can bet that they’re interested in hearing more from you.
This direct traffic could turn into newsletter subscribers, new clients, or just casual fans of your content marketing. You never know what the possibilities of guest posting are going to be.
Believe us now?
Guest posting can be an effective way to grow traffic on your legal site. And after reading this article, you know why too.
Here’s the thing though: guest posting can take a lot of time. Wouldn’t it be nice to have someone do it for you?
Lucky for you, that’s why we’re here. Check out our guest posting services to see what we can do for you.
Still not sure? That’s okay too. Visit our blog to learn more.