So what does this mean for your music site?
It means that you’re presented with a unique opportunity. An opportunity to help grow your site in a new and exciting way, known as guest blogging.
Are you curious about how guest blogging can help your music site? Check out these great benefits.
It goes without saying that traffic is vital for your website’s survival. But in order to generate traffic on a regular basis, you’ll need to show others that you’re a trusted source or even a tastemaker.
As an up and coming blogger, one of your main goals is to answer a simple question: Why should anyone trust your opinion?
That may sound harsh, but you have to understand the facts. Millions of people blog each day and not all of the blogs in question generate high-quality content.
Some even engage in shady activities like content scraping or downright plagiarism! As a result, the deck is unfortunately stacked against you at the moment.
But that’s what makes guest posting such a valuable resource.
Getting your writing on someone else’s site gives your music site an immediate clout boost. In essence, the site you’re writing for is vouching for your credibility.
Since their audience already trusts the site publishing your content, you, in turn, become more of an authority yourself.
It’s astounding how much power one little acronym holds.
Yet that’s exactly the case with search engine optimization, often shortened to SEO. For those new to the site-or marketing as a whole-SEO reflects your website’s standing on, to no surprise, a search engine.
To understand why this matters, think about your own browsing habits for a moment.
When you search for information, you likely click on one of the first three results. That’s exactly how your audience uses search engines, too.
Thankfully, guest posting doesn’t only benefit your partner site’s SEO. In fact, you’ll likely see a boost in traffic, as well.
The idea behind shared traffic is two-pronged. You’ll get a boost in organic traffic based on the post itself. Some people will be curious enough to seek out your other work, for instance. Additionally, you’ll have an opportunity to improve your link-building strategy by including backlinks to your website.
The most successful guest bloggers don’t see a guest post as a simple post. Instead, they see it as the beginning of a potential partnership.
Most marketers see other sites as the competition, but networking is a necessity in an era where almost 2 billion websites are live at this very moment.
In fact, giving another website traffic may seem downright strange.
But instead of seeing every other music site as your competition, embrace these new partnership opportunities. See the potential good they can do.
Not only will both sites generate traffic for one another, but both parties will gain access to new contacts. These contacts, in turn, can lead to more work and partnership opportunities, which leads to more traffic and profit.
It’s a cyclical process that can have a major impact once you’ve gained momentum.
Earlier we discussed the importance of credibility. Since readers have so many music sites to choose from, it can be hard to establish yourself as a credible expert.
Since anyone can start a blog, future business partners will want a proof that your work drives content.
Having a large portfolio of content, as well as the analytics to show that your posts inspire traffic, can help you land more jobs in the future.
Traffic is wonderful, but not every benefit of guest blogging revolves around marketing and metrics. And while guest posts certainly are wonderful for getting more eyes on your writing, a guest post allows you to sharpen your skills as a writer, as well.
Sometimes it’s as important to focus on nourishing the spirit of creativity within. Your skills will improve with every post you publish, so write as much as you can.
A guest post may also introduce you to a new style of writing. Since most guest posts adhere to their host site’s writing style, it can prove to be an exciting challenge.
The last few years have seen a drastic shift in the marketing world. No longer is a corporation a ‘company’, but now businesses are wracking their brains to establish themselves as a ‘brand’.
So what’s the difference? That’s a fair question, especially when so many companies get branding all wrong.
It all boils down to personality. Today’s customers are more than willing to engage with a brand they love, but only if they can identify personable traits.
A brand isn’t only a logo or a catchy tagline at the end of a jingle. Sure, those are elements of a brand, but they’re small parts of a much bigger machine.
Branding is all about finding a way to establish your music site’s voice. Through content and copywriting, you can determine how you want your music site’s unique voice to sound.
Guest posting is a great way to introduce audiences to your unique writing style and voice and serves a great introduction of your brand to new audiences.
Social media is an inseparable part of your content marketing strategy. It’s a great forum to fostering interaction, but it’s also a prime place to cross-post your content.
Even if you have a small social presence, you’ll likely experience a major uptick in traffic once your guest post goes live.
Everyone who follows the site publishing your guest post will see your name attached to the article. After seeing your name and reading your post, they’re more likely to engage with you personally on social media or follow your accounts.
You have a passion for music and writing. Now all that’s left is to grow your music site.
Guest posting is a fantastic way to grow friendships, business partnerships, and of course, traffic.