With so many sites and information appearing online, you may find it difficult to make your shopping site stand out from the competition. Guest posting is an effective way to increase your website’s credibility and exposure.
If you’re wondering how to drive more relevant traffic to your blog, you need to build links. Google uses links to rank websites, and guest posts create authoritative backlinks.
But link building is only one small part of the benefits you gain from participating. You also build credibility so your customers will trust your opinions and your brand.
Still not convinced? Here are some of the best reasons to start writing guest posts today.
Guest posting or guest blogging is when a writer creates a post for another person’s blog. This practice creates a beneficial relationship with other bloggers.
Not only do you increase your exposure, but you also get to reap the added benefits of that extra exposure. In fact, according to a survey by Orbit Media, roughly 60 percent of bloggers guest post at least on occasion.
Below are some of the benefits you can expect if you start a partnership with other blogs.
Not only do you increase the amount of traffic that heads to your website, but you gain targeted traffic. Not all website traffic is equal.
Only relevant traffic will lead to conversions, leads, and sales. For your shopping site, you want to aim for targeted traffic for the most profit.
Why is relevant traffic important? Compare random visitors to window shoppers. Even if you have people flocking to your site if no one makes a purchase you only gain website hits.
A solid marketing strategy helps with the amount of traffic you get, but writing a guest post lets you reach your target audience. For example, someone reading about the best dog shampoos is likely looking to buy a dog shampoo.
Quality traffic usually means that visitors are looking for a specific service or product when they visit your page. You are more likely to make a sale with targeted traffic than with general traffic.
If you claim to know about the products you’re selling on your blog, you need to prove your credibility. Consumers will trust your brand if your content appears in more than one place.
If your link appears on a frequently visited website with authority on the subject, this builds your credibility. That link is a sign that says you have knowledge on this subject and your insight is valuable.
Your site appearing in more than one place boosts your reputation. People are more likely to place their trust in what you have to sell.
Google also considers how many quality websites you appear on and this improves your ranking.
Links returning to your site are an important factor in building website credibility. While you shouldn’t take part in guest blogging only for backlinks (too many low-quality links affects your reputation), a relevant link on an authoritative site is a definite bonus for you.
Successful link building starts with quality blogs that share content in your niche. When you build a partnership with another blog, it adds to your site’s search engine authority.
As long as your link is on a site that shares useful and valuable information, your website benefits. That’s easy enough to do when you partner with reputable bloggers which leads to the next advantage.
Once you find websites that accept guest posts you can begin to build relationships with these other bloggers. You want to associate with authoritative websites and not low-quality blogs.
This is where a guest post service can remove the hassle of research and outreach. You know that the blogs you reach out to accept guest posts, plus you can see which ones charge and which ones are free.
No matter the size of your business, the right connections always work to your advantage. You can also stay in the loop, so you know which topics are popular.
Guest posting is an easy way to network because you connect with industry experts and influential bloggers. This is great for your shopping website because having connections adds validity to your website and boosts sales.
One of the most obvious benefits is that you get the word out there about your business. The more you write guest posts, the more that people hear about your website.
This is free or low-cost advertising for your site. After all, even if you have a tight budget getting traffic can be cheap. Social media is an easy way to get the word out.
When a blog publishes your post they will probably advertise it on social media. This is a quick way to let more people know that there is new content to check out. And if those readers like the post, they might follow you on social media as well.
The more your content is shared, the more likely you’ll see an increase in traffic and interest. Even if you only write for other websites on occasion, you can boost the exposure you get.
A majority of bloggers are already taking advantage of guest posts and you should, too. Not only do you increase the targeted traffic to your website, but you gain exposure and a better reputation as well.
Guest posting is an easy and cost-effective method of increasing your authority online. Visitors find the most trustworthy websites appear on high-quality sources or in an online review. Partnering with reputable blogs boosts your credibility.
So how does all this benefit your shopping site?
For one, customers are more likely to make purchases if they trust you. You can gain customer trust by working with reputable bloggers. By getting your name out there, your website becomes an authoritative source.
Now that you know the key advantages, you can check out our services and get started immediately.