It’s never been easier for a sports fanatic to start their own sports site. Whether you want to create a niche blog focused on your favorite sports team or a website that takes a more general approach to covering the sports world, you can do it within a matter of minutes.
But bringing in traffic to your site? That’s a whole different story! There are so many sports sites today it’s almost impossible for a new blogger to stand out right away, no matter how amazing their content might be.
One way you can attempt to combat this problem is by writing a guest post for your sports website. It’ll help you get the word out about your site quickly with very little effort on your part.
Check out some of the biggest benefits of writing a guest blog for your sports site below.
Social media has made it simpler than ever for those who run sports websites to network with one another. By signing up for a Twitter account and sending out your thoughts during big games and important events, you’ll cross paths with all kinds of people, including many of your fellow bloggers.
But this isn’t the only way you can network with them. Writing a guest blog and having it appear on their site is another great way to form connections with others who own sports sites.
A single guest blog could help you build a working relationship with someone who will then link to your work more regularly. Both you and the other site owner can potentially benefit from this arrangement.
You might be the most talented up-and-coming sports writer of your generation.
But guess what? If you’re not bringing in a lot of traffic to your website, there’s a good chance your talent is going to get overlooked. Those who visit your sports site regularly might be blown away by your work, but it’ll go unnoticed by the rest of the sports world.
Writing a guest blog can help to change this. When you put up a guest post on another site, it’ll expose your writing to a new audience you’re probably not targeting right now with your own site.
Ultimately, one of your No. 1 goals when it comes to guest blogging should be to generate traffic for your sports website. Some of the people who are exposed to your writing through it should take the time to visit your site after seeing what you have to offer.
Any time you guest blog for your sports site, you should try to have the site that you guest post on link back to some of your previous work. In a perfect world, they should even include a brief bio about you and your site at the bottom of your guest blog.
When this happens, it’ll increase your chances of bringing in traffic to your site. You should see an uptick in the number of people coming to your site in the days and even weeks following the publication of your guest blog.
When people search for sports sites like yours on Google, does your site pop up on the first page?
If not, that’s a big problem for you. It means you and your site aren’t going to attract as much attention as you could if your site ranked higher. It also means you need to make more of a push as far as search engine optimization is concerned.
An easy way to start to move your site up higher on Google is by writing a guest post and including backlinks to your site in it. When Google sees there are other sites linking to your work, it’ll bode well for your site and give it a much-needed SEO boost.
It’s why you should really make guest blogging a part of your SEO strategy right from the very beginning. By building up a bunch of backlinks, you can work wonders for your sports website.
Each time you post something on your sports site, you should find a way to use social media to promote it. From posting a link to a blog to creating a cool graphic with a pull quote from an interview you did with a sports star, there are so many ways to use social media to your advantage.
Writing a guest blog and then posting a link to it on Twitter, Facebook, Instagram, or one of the other platforms is just one more way for you to leverage social media.
It’ll show your followers there are other sites who are taking notice of what you’re doing on your site. And if you’re lucky, the owner of the other site might even share your social media post with their followers and open you up to a whole new audience that way.
Whatever you do, don’t let an opportunity to promote your sports website on social media pass you by. Use links to your guest blogs to let your followers know that your site is making major moves.
Your sports site is probably flooded with plenty of posts you’ve written at the moment. So rather than write one more, why not focus on writing a guest blog which will appear on another site?
It’ll help you to form important relationships with others in the sports industry. It’ll also open you up to a whole new audience and bump up your site’s traffic. And it’ll even do some of the dirty work for those site owners putting an emphasis on SEO.
Check out our blog to find out some of the other ways in which guest blogging can help you carry out a successful content marketing strategy.