There are over 2,500 online dating services available for singles in America. This number gets expected to grow a few thousand more each year.
Much like the dating world, competition is high. So, how does a dating site stand out when everyone wants to gain the attention of singles looking for love?
You’ll need to adopt competitive digital marketing tactics. Which should get targeted to those who seek to find love online. One of the easiest and most cost-effective ways to do this is through guest post blogging.
Read on for why you should use guest posts to boost your online dating site.
Those who become involved in guest blogging have the potential to tap into a new target audience. When you add content to a blogger’s site, you’re gaining attention from potential customers interested in your services.
This already loyal audience, in turn, creates quality traffic for your dating site.
To attract the most qualified audience, it’s important to find bloggers within your niche. Their readership should include singles with an interest in finding love. This way your marketing efforts are not getting wasted on those who are already coupled up.
You’ll also want to find bloggers who attract an audience that speaks to your target customer. Be sure age, demographics, and long-term dating goals match up.
Over 87 million Americans are single. Yet, it helps to narrow down your target market to appeal more to your exact niche in the online dating world.
Reaching this audience through online blogs helps attract more people to your website. This way you can boost your site membership and gain more loyal customers.
Guest posting works to help you begin or continue building a brand. It’s a way to establish your own credibility through a reputable source.
Established bloggers already have a strong following and a well-trusted voice. Their readers value their opinions and written content.
Having your brand show up on their blog makes their audience view you as an authoritative source. It helps establish trust between your audience and your brand. Writing content for a blogger’s site is a great way to increase your own publicity.
Trust is a very important aspect when it comes to reaching the online dating community. Customers want to know they can trust you with their personal information. Also that they will not get subjected to an online scam.
Having your brand show up on a well-established bloggers site boosts your brand integrity.
Writing a guest post is all about building links. This makes them an important tool in developing your own SEO strategy for your business.
Established bloggers already have domain authority. Their pages also rank well in search engines.
When you add content to their site, you get to link back to your own website. This means you are growing traffic to your website and increasing your own authority.
Bloggers have their own rules about how and where you get to place links back to your website. You can often use your author bio to promote your website. This entices the reader to learn more and visit your website.
Sometimes bloggers let you place anchor text within your online article. When doing this, the backlink should have a natural placement within the content.
This further establishes trust with the reader. Rather than making it seem like an advertised post.
You’ll also want to lace important keywords within your guest blog content. This helps your own Google ranking, increasing your SERPs. This tactic is helpful for newer websites looking to gain more traffic and followers.
Guest blogging can open up new opportunities for networking and establishing business partners. These influential bloggers are often experts in their field. They get viewed as movers and shakers in their industry.
Think of it as a business relationship where you get to capitalize on new connections. By helping them gain fresh content for their site, you are getting your brand name out there.
Those who guest blogged often were able to cultivate many relationships in the business world. These connections can lead to more online customers. As well as a significant growth in your business.
You may also get invited to networking events related to the online dating industry. This is a great way to stay up to date on emerging trends for online businesses. You’ll also get to promote your brand in person and attract new customers.
Bloggers have their pulse on the digital realm. Their best content often gets shared on their own social media platforms.
When you add relevant and interesting content to their site, they will push it on other channels. Like Facebook, Instagram, and Twitter. This can help you grow your own social media followers.
Video can also be an important tool in your blogging strategy. Video content offers a personalized and visual approach. This appeals to the online dating community and is more likely to get shared online.
With a social media push your content has the potential to go viral. This further increases brand awareness and help gain new customers.
Working with bloggers also lets you reach potential customers in real-time. You are able to target your marketing messages around a certain time. For example, online dating sites often receive a big spike in sales during January.
Blogger outreach is a great digital marketing tool to help grow your online dating site. Here are a few guest blogging tips to get you started.
Always write fresh and original content. Stay on top of new ideas and trending topics within the industry.
Quality is key for writing content and everything should get well-researched. Keep your backlinks as natural as possible. Placement is important and anchor text should be relevant.
Do your research when it comes to guest bloggers to work with. Make sure they are relevant to your brand. Be sure they are open to accepting guest posts before you make contact.
Now you’re ready to begin guest blogging! Follow these content marketing trends to set yourself apart from the competition.