Top 5 Reasons Videos are the Missing Ingredient to Your Guest Posts
You’re ecstatic about the guest blog you’ve just written for a high-authority site. You’ve crossed every “T” and dotted every “I.” And you’ve inserted a link back to your company’s website.
You’re good, right?
Wrong. Something’s missing — and it’s called video.
Research shows that video advertising revenue amounted to nearly $28 million in 2018, and it’s expected to jump to nearly $48 million by 2022, growing almost 15% each year.
In other words, if your guest blogs lack video, you’re falling behind on the marketing front.
Still not convinced?
Here’s a glimpse at the top five benefits of video for your guest posts.
Let’s get started!
1. Benefits of Video Include Personalization
This is a major advantage of adding video to your guest posts.
Text is relatively impersonal, but with a video, you get to put a face with your company. People generally enjoy seeing real people stand behind products or services — not just words, and not actors.
2. Stand out in Your Industry
A number of blogs are on the World Wide Web these days, and many of them don’t get much traffic. Part of the reason for this is that they are not updated often.
The great thing about video is that fewer people are producing videos, so your videos will naturally stand out more. And that’s especially helpful if you’re a small business owner trying to break into your industry.
Plus, if you work on mastering your video skills, you’ll rapidly outpace many video bloggers who post content that sounds and looks awful.
3. Demonstrate Your Product
Another major perk of adding video to your blog? Demonstrating how one of your products works can oftentimes be easier in video versus in writing.
After all, research shows that 65% of the population learns visually.
Of course, some things are better explained in text versus images. You just need to experiment with both forms of communication to determine which works best for certain messages your company is trying to send.
4. Blogging Doesn’t Have to be Hard
If you minimize your video setup as well as your editing, producing videos for your guest posts can actually be easier and faster than creating textual posts.
Although it may take a majority of people a good chunk of time to crank out 1,000 words on a topic, talking on video for a couple of minutes is a piece of cake. As a result, you save time and can generate content much more quickly.
5. Prove You Have Passion
No matter how passionate you are about your company’s offerings, getting this across in writing can be challenging. After all, if you overuse exclamation points, you’ll quickly lose your audience.
With video, though, you can more easily convey your passion and emotion. And this may, in turn, motivate your viewers to buy your products or services time and time again.
How We Can Help
We offer top-of-the-line guest post services for companies.
Get in touch with us to find out more about the benefits of video in guest posts and how the right posts can benefit your bottom line long term.